The history of AUTEC's achievements in a variety of fields
The wave of audio digitization started to loom in the late 1970s. Audio-Technica, already a world leader in stereo cartridges, sought to break into domains other than audio equipment that would lead the new era. One employee had an idea that matched the approach of the president of the time, Hideo Matsushita: "aiming for original ideas and technology". This resulted in the creation of the Nigirikko home-use sushi maker. The device, which was later patented, was a precursor to rice mat makers around the world. After that, we shifted from home to business and expanded our lineup, establishing AUTEC as the face of Audio-Technica's commercial rice processing brand. Thanks to clean construction and low prices paired with made in Japan quality, our products are used in 50 countries across the globe.
Taking on new challenges outside audio equipment manufacturing and technology, employee ideas led to the creation of the ASM50 Nigirikko home-use sushi maker, released under the AUTEC brand.
Completed the fully-equipped commercial Sushi Maker ASM300. Other companies had released large, cumbersome models, but the ASM300 focused on clean, simple design for a compact, low-cost machine.
Released the commercial Sushi Maker ASM380, which we refined according to customer feedback. Constructed for ease of use, disassembly and cleaning that was well-received, making it a massive hit. Released the automatic vinegared rice mat maker ASM700. Released the commercial Onigiri Maker ASM500.
Released the compact, tabletop nori roll machine, the Norimaki Maker ASM800.
Released the commercial Sushi Maker ASM390.
“Released the nori roll cutter ASM200.
Released the automatic alignment Sushi Maker ASM3010.
Released the commercial Sushi Maker ASM410.
Released the Multi-Nigiri Maker ASM545S, a multi-functional machine capable of making onigiri, rice mats and makunouchi.
Released the stylish and compact commercial Sushi Maker ASM405.
Released the commercial rice mat maker ASM780 for perfect vinegared rice with simple operation.
Released the safe and efficient electric Norimaki Cutter ASM250.
Released the commercial nori roll machine, Norimaki Maker ASM880, with simple operations and flexible settings.
Released the commercial Norimaki Maker ASM865 for rice mat making.
Released the high-performance commercial Sushi Maker ASM430 with the industry's first Double Work Mode.
Released the manual Norimaki Maker ASA190.
Began development of our OBENTO recipes as a part of content provision.
Released the automatic alignment Sushi Maker ASM460.
*All models and years indicated are for Japanese models.